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Fractional CMO Services

Develop and execute strategic marketing plans that align with business objectives, increase market share, and drive growth. We specialize in leading cross-functional teams, optimizing marketing operations, and delivering measurable results through data-driven strategies.

Creative Direction

Bring your brand’s vision to life with compelling, innovative concepts that captivate audiences and drive results. From ideation to execution, we lead multidisciplinary teams to deliver exceptional campaigns across all platforms.

Blue Ocean 70 empowers businesses with tailored go-to-market strategies that unlock value and drive growth. We specialize in developing and executing compelling marketing strategies, messaging, and positioning to attract and retain business clients across diverse industries.

More than meets the eye

From concept to execution, we craft, strategize, and manage your marketing—giving you the power of a full-scale marketing department without the overhead, all while driving measurable growth and results.

Brand Strategy & Development

Transform your business into a recognizable and trusted brand. We craft cohesive brand strategies, including messaging frameworks, visual identities, and positioning that resonate with your target audience and differentiate you in the market.

Storytelling & Content Creation

Engage and inspire your audience with powerful, authentic stories that connect emotionally and align with your brand’s mission. We specialize in developing content strategies, copywriting, and multimedia narratives that elevate your brand voice across all channels.

Marketing Campaigns

From multi-channel campaigns to single-channel activations, we design and implement strategies that deliver high-impact results. With expertise in digital marketing, SEO/SEM, social media, and traditional advertising, ensuring your message reaches the right audience.

Design & Creative Services

Elevate your brand with professional, innovative design. From digital assets to packaging and print materials, we combine aesthetic excellence with functional design to create visuals that leave a lasting impression.

Event Design & Marketing

Create memorable experiences with expertly planned and executed events. From corporate gatherings to brand activations, we manage event design, promotion, and execution to ensure flawless delivery and maximum engagement.

Marketing Leadership & Team Development

Build and inspire high-performing marketing and creative teams. We provide leadership, mentorship, and training to empower teams to collaborate effectively, innovate consistently, and exceed expectations.

Digital Transformation & Innovation

Leverage cutting-edge technology and emerging trends to modernize your marketing efforts. We help businesses implement digital tools and strategies that enhance efficiency, improve customer engagement, and drive measurable ROI.

Visual Identity & Design Systems

Create cohesive, scalable visual identities that reinforce your brand across all touchpoints. We specialize in developing design systems, style guides, and creative assets to ensure consistency and excellence.

Performance Analytics & Optimization

Turn insights into action with data-driven marketing strategies. We monitor, analyze, and refine campaigns to ensure optimal performance, using metrics to guide decision-making and maximize ROI.

Integrated Marketing Solutions

Unite all aspects of your marketing efforts with cohesive strategies that deliver a consistent message across channels. We ensure seamless integration between digital, print, experiential, and social media campaigns.

Event Branding & Experiential Marketing

Design immersive brand experiences that connect with audiences on a personal level. From concept to execution, we bring events to life with strategic branding and storytelling that leaves a lasting impact.

Consulting & Advisory Services

Tap into our expertise to solve complex marketing challenges. We offer consulting on creative strategy, branding, marketing operations, and team development to help businesses achieve their goals.

Chalva is an outstanding B2B technology marketing executive. His deep understanding of the product, technology, and software landscape and his strategic marketing expertise make him an invaluable asset.

He consistently leverages analytics to refine campaigns, ensuring that every initiative is creative but also measurable and impactful. As a team leader, Chalva is collaborative, approachable, and a great communicator. He fosters a culture of innovation and teamwork, empowering his colleagues to contribute their best ideas. His open communication style and positive attitude make him a natural mentor, and his passion for driving measurable results is evident in all of his interactions.

Kristen Darby, DIALEXA

I had the pleasure of working with Michele Anderson on several projects, and I am continually impressed by her exceptional talent and dedication. Michele’s creativity and innovative approach consistently lead to outstanding results, making her an invaluable asset to any team.

She brings a critical thought and mindset to help drive solutions, while being able to get her hands dirty and get in and do the work. Has a great eye and feel for design and easily incorporates what’s effective and can move quickly. She’s able to adapt to many verticals and continues to stay up on the applications needed as the market changes. She’s fearless in learning new processes and software.

Also, she is very easy to work with, affable, and always positive in her approach. I highly recommend her for work!

Michael Ciardiello, J & J— Johnson & Johnson

I worked with Chalva, the Chief Marketing Officer of Avnetri (formerly etouches) as the facilitator and master of ceremonies for a ‘customer innovation council’ event in New York city recently. The attendees were senior executives from many of the company’s top global clients. Chalva was responsible for the company rebrand and name change which was shared with the audience. It was therefore an important meeting designed to share ideas and the innovative technologies the company was planning to roll out in the next 18 months.

The fact that the audience were so engaged with the brand story, and his pre-production briefing so clear and thorough, made my role that much easier. Chalva is a real professional. And a joy to work with.

Roy Sheppard, BBC TV & Radio Presenter/Reporter

Michele is an amazing, talented and committed graphic designer. I’ve had the opportunity of partnering with her on multiple thought leadership marketing deliverables for Cognizant, since 2016. Michele has always come up with innovative, compelling designs keeping in mind brand guidelines. She was our lead designer on a weekly blog series and she excelled at it. She’s a fast learner, reliable and delivers work on time, which was always a key requirement at Cognizant. Her expertise, dedication and collaborative attitude have made our projects together highly successful and well appreciated. Michele has always been my go-to designer for all graphic requirements and would be a true asset to any organization. I highly recommend Michele — she’s a star!

Sagarika Kamath, Cognizant Technologies

I had the opportunity and pleasure to work with Chalva during his tenure at Infinity Info Systems as VP of Marketing. Over his two years with the company, he provided strategic direction and concrete actions in building an integrated marketing program. His insight around brand, inbound marketing and driving successful publisher relationships helped steer our team to a new era in our marketing approach. He stays attuned to marketing trends and uses that knowledge to challenge the status quo and drive change.

Kathy Cochran, Infinity Info Systems

I have worked with Michele Anderson during my last two positions as Chief Marketing Officer of high profile technology companies, and found her to be one of the most creative designers I have ever had the pleasure to work with. Michele always comes up with smart, compelling design and communications solutions that are strongly grounded in marketing and brand strategy. Her work really is impeccable. Michele is also easy and fun to work with, totally reliable, and she delivers the work fast and on time, which is very important in this rapidly moving business environment. I would wholeheartedly recommend Michele for the most challenging creative director and marketing communications roles. She is first rate in every way!

Patrick U. Di Chiro, CMO, EMpiRx Health

Chalva has an excellent track record as a marketing professional at Accenture and led the marketing efforts of Accenture’s global delivery network expansion into a number of different countries worldwide over the last 7 years. He was also very involved in forging strong relationships with a number of senior industry analysts that covered Accenture in the global delivery and outsourcing sector. He has always been able to clearly articulate Accenture’s key messages and differentiation in this important space vis a vis the competition. Over the years he has hosted a number of analysts in different global locations so they could get a first hand look at our operations, meet and be briefed by some of our senior leaders and interact with the client project teams. He is very astute and strategic in his thinking and brought very strong market insights into our overall Industry analyst program. I have worked closely with Chalva for more than 5 years.

Allen Valahu, Accenture

For nearly 910 years, Michele has been an integral part of our day-to-day team at RSi. She’s never been one to shy away from a creative challenge and is “all in” for her clients, showcasing focus, speed and next level execution for every project. From instances where we had little vision to those where we knew exactly what we wanted, Michele has repeatedly delivered. Web design, logos, booths, infographics, sell sheets, PPTs…she’s done it all and more for us over the years. She adapts to the speed of business, never thrown off by a last minute change or a total upheaval in branding. She consistently takes these moments in stride and always exceeds expectations. Michele has a heart of gold behind her determined “we go this!” attitude, making even the toughest projects and timelines seem more than achievable. Because of all of this and so much more, Michele would be an absolute asset to any organization, and I could not recommend her more highly.

Caitlyn Bordeux Graber, Marketing Director, Circana
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