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EnlivenHealth needed an event experience that captured attention, communicated its innovative healthcare solutions, and fostered meaningful engagement. Tasked with bringing this vision to life, we conceived, designed, and executed a high-impact booth experience that not only stood out visually but also delivered tangible business results.

The booth featured a sleek, modern design with immersive brand storytelling, seamlessly integrating interactive digital displays, bold messaging, and strategic lighting to create a welcoming and engaging atmosphere. Every element was meticulously designed to reinforce EnlivenHealth’s mission—leveraging technology to enhance patient care and pharmacy automation.

Results & Impact:

• High Engagement – The booth became a central hub of activity, drawing in attendees with interactive product demos, compelling visuals, and well-structured content flows.
• Brand Visibility & Recognition – EnlivenHealth’s presence was elevated, strengthening brand awareness and credibility in the industry.
• Lead Generation Success – The booth facilitated key conversations with industry leaders and potential clients, directly contributing to new business opportunities and strategic partnerships.
• Praise from Leadership & Attendees – Both internal stakeholders and event attendees praised the booth’s elegant design, seamless functionality, and engaging format, positioning EnlivenHealth as a leader in healthcare innovation.

This booth was more than just a trade show presence—it was an immersive brand experience that resonated with the audience and delivered real results. It exemplified my ability to merge strategic marketing with impactful design, ensuring that EnlivenHealth not only made a lasting impression but also achieved measurable success at the event.

Challenge:

RSi was in the process of developing a groundbreaking On-Shelf Availability (OSA) software solution, but with the product not yet ready for release, the company faced a critical challenge: how to generate awareness, build demand, and capture high-value leads at a premier industry event in Q1—well before the product’s launch in Q2 or Q3.

Strategic Approach:

To bridge this gap, I led a high-impact demand generation campaign designed to position RSi as the industry leader in On-Shelf Availability, educate the market, and generate qualified leads well ahead of the product’s release. The plan included:

• Establishing Market Authority – Partnered with key industry analysts Gartner and IDC to develop third-party research, reinforcing the critical importance of OSA in retail success and solidifying RSi’s leadership in this space.
• Driving Engagement Through Digital & Interactive Content – Developed www.rsiosa.com, a dedicated microsite featuring third-party research and an interactive quiz to engage and qualify a secondary target audience, ensuring a robust lead pipeline.
• Maximizing Event Impact with a Creative Activation – Executed a highly targeted room drop at FMI Midwinter, one of the industry’s premier events, driving attendees to the microsite to learn more about the upcoming solution and positioning RSi as the go-to provider for On-Shelf Availability solutions.

Results & Impact:

• 600+ successful room drops, resulting in a 17% microsite visit rate—a strong engagement metric for an event-driven campaign.
• 81% visit-to-lead conversion rate, demonstrating the effectiveness of our content in attracting highly interested prospects.
• 8% overall conversion rate, securing a strong pipeline of pre-launch leads and laying the foundation for a successful product rollout in later quarters.

This campaign was a masterclass in strategic pre-launch marketing, successfully generating awareness, validating market demand, and building a robust lead list well before the product was even available. By leveraging thought leadership, digital engagement, and targeted event marketing, RSi positioned itself as the premier authority in On-Shelf Availability solutions, ensuring a warm, engaged audience when the product was ready to launch.

The Brief

HyperTunnel is on a mission to empower frontline workers by combining human expertise with advanced AI-driven solutions. Their cutting-edge technology enables remote collaboration through immersive digital twins of worksites, allowing workers to seamlessly interact with experts regardless of location.
To drive awareness and adoption of their solution, HyperTunnel needed a strategic marketing approach that effectively positioned their AI-driven digital twin technology as a game-changer for infrastructure development and remote operations.

The Challenge

Despite the transformative potential of HyperTunnel’s technology, the company faced several key challenges:

• Educating stakeholders about the benefits of immersive digital twins in Defense, Utilities and the Transportation sectors
• Overcoming resistance to adopting AI-enhanced collaboration tools in traditional industries.
• Demonstrating the efficiency, cost savings, and safety improvements their remote expertise solutions enabled.
• Engaging frontline workers and decision-makers with targeted, high-impact messaging.

The Plan of Action

To effectively position their AI solutions, we developed four targeted campaigns:

1. Thought Leadership & Industry Advocacy – Creating educational content highlighting AR/VR and digital twins technologies (a mixed reality platform) for remote collaboration, which drives significant improvements in safety, efficiency, and collaboration by instantly “teleporting” experts into high-risk scenarios.
2. Targeted Outreach & Lead Generation – Running precision-targeted digital campaigns to engage decision-makers in the Defense, Utilities, and Airline industry on the benefits of remote workforce management.
3. Immersive Content & Demonstrations – Developing interactive demonstrations and video case studies to showcase real-world applications of HyperTunnel’s technology.
4. Strategic Partnerships & Industry Integration – Aligning with key industry sectors to drive credibility and early adoption.

Key Execution Steps

• Conducted in-depth market research to refine messaging for different audience segments.
• Launched a multi-channel content strategy, including articles, webinars, and customer success stories.
• Developed hands-on product demos and immersive experiences to illustrate the power of HyperTunnel’s digital twin technology mixed reality platform.
  

The Results

• 200% increase in awareness through digital engagement and an increase in website traffic within six months.
• HyperTunnel’s solutions have been featured in leading industry publications and conferences.
• Increased adoption and pilot program implementation across several key industry sectors (primarily the US Navy, Airforce, and airlines)

Turning Strategy into Measurable Success

By strategically positioning HyperTunnel’s AI-powered digital twin technology, we successfully enhanced its visibility and credibility among industry leaders and frontline workers. Through targeted campaigns, interactive content, and strategic partnerships, HyperTunnel has emerged as a transformative force in AI-driven remote collaboration, empowering workers and redefining the future of Digital Twin Technologies on a cutting-edge mixed reality platform.

The Brief

With a bold strategic growth plan in place, RSi set out to expand its global presence, establish a strong foothold in emerging markets, and solidify its leadership in the rapidly growing field of data analytics. To support this next phase of growth, the company needed a refreshed brand identity—one that would reflect its innovation and future-focused vision while maintaining brand familiarity.

The Challenge

After 10+ years in the industry, RSi had built strong brand equity, but their identity needed a refresh to match their evolution. The challenge was to create a modern, compelling brand image that resonated with existing customers while appealing to new markets. Additionally, this transformation required seamless execution, ensuring that the rebrand rollout had minimal disruption to daily operations.

The Plan of Action

To elevate RSi’s brand while maintaining continuity, we implemented a comprehensive rebranding strategy:

• New Logo & Brand Identity – Designed a fresh, modern logo and developed a complete brand book outlining color palettes, typography, sizing, and visual guidelines.
• Website Overhaul – Designed and built a responsive, user-friendly website with improved navigation and real-time content updates, enabling stronger content marketing efforts.
• Sales & Marketing Collateral Refresh – Created a suite of new sell sheets, white papers, and a branded PowerPoint template to enhance sales presentations and marketing consistency.

The Results

The rebranding effort successfully positioned RSi for its next phase of growth, leading to:

• Increased Engagement – A modernized brand presence resonated with both existing and new customers.
• Enhanced Market Perception – A polished, cohesive corporate identity reinforced RSi’s position as an industry leader.
• Stronger Global Appeal – The updated brand helped drive international expansion and attract new business opportunities.
• A Brand Evolution That Fuels Growth

Through strategic branding and seamless execution, RSi’s transformation was more than just a visual update—it was a launchpad for future success. With a refined identity, a stronger digital presence, and more impactful messaging, RSi is now equipped to lead the way in data analytics on a global scale.

The Brief

The company needed a strategic marketing plan to launch key campaigns that effectively communicated their tailored AI solutions and drove business growth.

The Challenge

Unlike standard software solutions, their boutique AI offerings required a nuanced approach to messaging. The challenge was to clearly convey the value of custom AI-driven solutions while ensuring the brand remained consistent and compelling.

The Plan of Action

To effectively position their AI solutions, we developed four targeted campaigns:

• AI-Driven Product Performance Measurement & Growth – Showcasing AI’s impact on optimizing product success.
• AI-Powered Document Processing & Automation – Highlighting efficiency gains through intelligent automation.
• Modernization Using LLMs – Demonstrating how Large Language Models (LLMs) can transform outdated systems.
• AI-Driven Forecasting – Positioning AI as a game-changer for predictive analytics and smarter decision-making.

Key Execution Steps

• Understanding Pain Points – Identified industry challenges and tailored messaging to address them.
• Aligning with Sales & Developers – Ensured a deep understanding of the products and their real-world benefits.
• Executing a Full-Tilt Marketing Approach – Built a data-driven strategy to enhance visibility, educate prospects, and generate demand.

The Results

• $7M in New Leads – Attracted high-value prospects and expanded the customer base.
• Brand Alignment & Direction – Strengthened brand consistency while enhancing messaging impact.
• Increased Engagement – Elevated brand awareness and audience interaction across all channels.

Turning Strategy into Measurable Success

By focusing on real-world challenges and positioning AI as a transformative business solution, we helped the company attract new customers, drive revenue, and establish a strong market presence.